LE COQ SPORTIF at PELOTON & CO.

 

LE COQ SPORTIF at

PELOTON & CO

LAUNCH OF THE OFFICIAL LIMITED EDITION TOUR DE FRANCE YELLOW JERSEY 

SPITALFIELDS

LONDON

On the 26th June 2014, Peloton & Co. held an intimate celebration for the launch of the limited edition 'Tour de France' 'Le Coq Sportif' jersey.

The 'Maillot Jaune' also came in a black version!

Black, introduced last year, when the 'Tour de France' finished in the evening.

To celebrate this year's Grand Depart in Leeds, the jerseys came with a Yorkshire Rose imprint.

While at Peloton & Co. we also had a chance to view a variety of their stock. They stock a wonderfully minimal yet powerful set of cycle lights apart from many other cycling accessories.

Enjoying the event, Adam Macdonald and Lewis Ridley form TinManLondon.com.

GRENSON SS2015 PRESENTATION

GRENSON

SS2015 PRESENTATION

GRENSON BLOOMSBURY STORE
40 Lambs Conduit Street
LONDON WC1N 3LB

Celebrating 'London Collections: Men SS15 and the launch of Grenson/Edwin/Blitz Custom Motorcycles, Genson displayed their SS15 collection at their Bloomsbury store on the 15th of June 2014.

The presentation displayed a variety of signature brogues in different colours and leather finishes alongside selections of other men's shoes, bags and shoe care accessories.

Enjoying the drinks and canapes and looking his dapper self, Jai'me Jan of Boymeetsfashion.com. We were just commenting on the beautiful last of the shoes displayed on the shelf behind him.

David Watts from the British Fashion Council accompanying Lou Dalton who is presenting her third, I think, collaboration with Grenson this season. Very desirable!

Jai'me, checking himself in a reflection in order to keep that sartorial presence, alongside Joe Alvarez.

Jaewan Park and a friend enjoying a drink, Grenson and London Collections:Men in general.

CLARKS FOOTWEAR A/W 2014 COLLECTION.

CLARKS FOOTWEAR

 A/W 2014 COLLECTION

Clarks have been working hard to update. For AW 2014, the company have presented an incredibly well developed, designed and presented group of collections.

As a lover of blue shoes I more than happy to have received these 'Derby Rise' boots.

  Thank you Clarks!

 The brand has accomplished a new approach to their design ethos and to their current and newer customer. It has put forward collections and collaborations projected at a consumer interested in design and the latest fashion.

As part of this strategy and developing the various menswear directions, the brand worked alongside blogger, brand and menswear specialist Dan Hasby-Oliver (laststyleofdefence.com).

Above, Dan, is being photographed by Media and Affinity Branding expert Stephen Mahoney.

TUMI - LONDON STORE OPENING.

TUMI

LONDON STORE OPENING

May 2014

George Esquivel, the Creative Director of Tumi, has revitalised the brand and made it into a desirable, super modern label with touches of high fashion and luxury.

Under his guidance Tumi has evolved to occupy a space within the group of brands that are producing quality items with a foot in the fashion market and detailing, colour choices and designs that address the super modern, luxury lead, knowledgeable international customer that has evolved at all world cultural centres.

The designs are produced at a high level of quality but remain well priced. All the lines are presented in varieties of colours and usage that truly extend the luggage roots of the brand. The choices range from ultra light cabin luggage, handbags and totes aimed at everyday usage, to a beautifully rendered portable bar, for those of us with exalted travel requirements.

In May this year the brand opened its Regent Street flagship store with a canapé and champagne fuelled launch. As expected, here were the London blogging group always present at the forefront of product, fashion and style presentations: Leroy Dawkins (Diary of a Clotheshorse), Prince Cassius (blogger, presenter, style academic) and Karen Grace (frumpytofunky.com).

KURT GEIGER SHOWROOM AW 2014.

KURT GEIGER 

SHOWROOM AW 2014

I visited the Kurt Geiger showroom just after their very creatively presented Press Day for AW 2014. It was an opportunity to see how the brand and the licenses all worked together. It was also a good experience of the showroom and how the brand presents itself to the customer.

Firstly I felt that perhaps the showroom was not ready for customers because all the lines were not there. Then I realised that in fact the brand and showroom were at an impressive moment when its director, Neil Clifford, had accomplished yet another one of his business masterstrokes.

Neil Clifford and other members of the brand's management team have bought the brand! Their target is to present their innovative British footwear to the global marketplace.

Jessica Simpson presents a collection of burnished leathers with touches of exotic animal skins and delicate lace. A collection that reflects the easy, elegant luxury of American women.

A very contemporary translation of classical women's styles.

Vince Camuto presents a very in depth collection with three themes:

- Ladies Who Lunch (Sometimes At Their Desk), with detailing borrowed from menswear tailoring.

- Strategic 3D, presents us with quilted, pleated and ruched detailing alongside metallic trimmings and a stress on topstitching.

- Chef-De-Race, a collection with equestrian details and unexpected  material juxtaposition.

A collection designed to suit a confident, stylish and modern woman.



KURT GEIGER

Inspired by Nicholas Roeg's film 'Don't Look Now' (1973), the brand's Creative Director, Rebecca Farrar-Hockley, has put forward a collection that juxtaposes Venice and the English countryside.

Colours and materials counterbalance and mix. Earthy tones and dark reds. Leathers, shearling, lace and suede.
The earth, green and tan tones of the English countryside are contrasted with glittering stars, metallic and stone flashes, which are there to remind us of the shimmering waters of Venetian canals.

Practicality and glamour.

The Men's collection is based on a modern and stylish interpretation of the menswear shoe vocabulary. It ranges from traditional British brogues to flashier, dark leather, Italian 'Mod' Chelsea boots. 

The company is at an exciting and revitalised moment in its history. The collections are strong, fashionable and with an elegant and wearable edge.

The showroom visit was a great experience and a good example of how a brand's image can be forwarded through presentation.

Well done! We're looking forward to the future.