TUMI - LONDON STORE OPENING.

TUMI

LONDON STORE OPENING

May 2014

George Esquivel, the Creative Director of Tumi, has revitalised the brand and made it into a desirable, super modern label with touches of high fashion and luxury.

Under his guidance Tumi has evolved to occupy a space within the group of brands that are producing quality items with a foot in the fashion market and detailing, colour choices and designs that address the super modern, luxury lead, knowledgeable international customer that has evolved at all world cultural centres.

The designs are produced at a high level of quality but remain well priced. All the lines are presented in varieties of colours and usage that truly extend the luggage roots of the brand. The choices range from ultra light cabin luggage, handbags and totes aimed at everyday usage, to a beautifully rendered portable bar, for those of us with exalted travel requirements.

In May this year the brand opened its Regent Street flagship store with a canapé and champagne fuelled launch. As expected, here were the London blogging group always present at the forefront of product, fashion and style presentations: Leroy Dawkins (Diary of a Clotheshorse), Prince Cassius (blogger, presenter, style academic) and Karen Grace (frumpytofunky.com).