JOULES
PRESS DAY FOR A/W 2014
Celebrating their 25th anniversary, Joules brought the countryside to central London. Although this post focuses on the setting of the event We would also like to say that the Joules AW14 collection was more than awesome.
It was fresh, playful and even fashion forward. They presented the romantic and pastoral in a quirky, tongue in cheek manner, playing with the designs while keeping them desirable and fashionable.
Frances Quinn, winner of 'The Great British Bake Off' made the anniversary cake.
Frances with fashion editor and blogger Stephen Mahoney.
