MARKS & SPENCER
3rd Best of British Collection
AW 2014
The "Best of British' collections are inspired by the heritage of M&S on the British high street. To spearhead this new approach the design teams are now in new studios in Shoreditch and are heavily researching their archives in order to produce a new translation of their history.
A modern interpretation of British heritage.
Belinda Earl, the Style Director, tells us that the beautiful fabrics used are the key to the success of the collection's focus on classic simplicity. The goal is to create timeless pieces.
The collections that make up Womenswear aim to cover all aspects of women's style: Gentle Woman, Downtown, Simple Lux, The Arts (featured below) and The Modernist (featured above).
'The Modernist' is a minimalist inspired collection with strong colour blocking, reminiscent of Mondrian paintings. The shapes are modern and relaxed with a feel for 1970's dress.
"The Arts" has a dramatic feel for rich texture and colour.
All the collections are edgy and on trend and created with a sensibility for heritage and contemporary fashion.
Tony O'Connor, the Head of Menswear, has put forward a collection inspired by the glamour, opulence and mood of 1970's style.
The colour palette mixes greys, browns, camel and taupe in a rich variety of checks. The opulence of the time is signalled to us through a velvet dinner suit.
The M&S collections remain at accessible prices although looking and feeling premium. This is a key factor at a time when the high street has had so many redefinitions and where new competitors have totally absorbed young clients with directional, fast fashion at very low prices.
