COAST
PRESS DAY AW 2014
14th May 2014
Fitzroy Square, London W1
The Visual Merchandising Dept. at Coast created an impressive stage to present their AW 2014 Press Day. Whimsical ideas to create the mood of Autumn / Winter but abstracted enough not to make anyone gloomy at the thought of a cold, wet and windy future to come.
'Modern Romance' presents us with a palette of pastel colours, soft textures and floral prints. This is COAST's daywear.
Their 'Day to Night' collection featured feather trimmings, faux fur and rich fabrics in teals, navy, bronze and rich deep reds to create luxury feel separates.
"Dressing up is fun"!
Going downstairs the mood and setting changed with neon lights, disco balls and a city skyline view. Here we were presented with the glamorous evening collection. Jacquards in dark tones, lace and sequins, decorated dresses for the red carpet or an evening out.
